Helping brands build analogue legacies
Brands will be fundamentally influenced by AI. Brands DNAs, on the other hand, will more than ever need grounded, analogue principles.
I am bringing together the fundamental principles of a traditional education in branding and the real-world adaptability required in a post-digital era.
My approach blends the fundamentals of timeless brand-building with the possibilities of new technology, ensuring that brands don’t just keep up, but stand out.
What I do
(and do well)
Growing with purpose: translating your ambitions into an initial brand DNA that can stand the test of time
Brand transformation: helping you evolve, adapt and stay culturally competitive
Brand simplification: helping you cut though the buzzwords, non sense, and pseudo-trends
Brand strategy, unplugged.
✴︎
Brand strategy, unplugged.
✴︎
Brand strategy, unplugged. ✴︎ Brand strategy, unplugged. ✴︎
Obsessed with building brands that are authentic. Non-cringe. Honest.
Brand DNA
Brand audit
Naming
Brand positioning
Brand personality
Visual identity*
Logo and visual system
Visual digital footprint
External comms ecosystem
Brand manual
*working with your design team or my design partners.
Brand architecture
Brand roles & relationships
Naming mechanisms
Portfolio strategy
Brand rhetoric
Brand narratives
Brand storytelling
Brand voice & tone
Tagline
Key messages architecture
